About alignd
Our Mission
Most families can see that their child’s relationship with screens has shifted — but they don’t know what to do about it, or where to start.
alignd exists to change that. We believe every family deserves access to expert care coordination — not just those who can afford private case managers. We give families a clear, structured path to rebuilding healthier digital habits — grounded in behavioral science and real clinical expertise, and built to fit the realities of family life.
Clinical Experience
alignd is built on a foundation of child and adolescent psychology, family therapy, and digital wellness research. That expertise shapes every part of the product — how plans are structured, how progress is measured, and the guidance Ali delivers.
We’re not a clinical service, but we’re built like one should be: careful, evidence-led, and centered on what actually helps families change.
About COM-B
Our plans are structured using COM-B, a behavioral science framework developed by researchers at University College London. Over 15+ years, it has demonstrated significant success in promoting exercise and physical activity, improving diet, enhancing medication adherence and in smoking cessation.
COM-B holds that behavior change requires three factors working together — Capability, Opportunity, and Motivation. It’s not a tool for persuading someone to change. It’s a tool designed to close knowledge gaps, reduce everyday friction and build the motivation to follow through — so new habits hold long after the plan ends.
Our Technology
At Alignd, we’ve created a technical platform that can provide personalized, evidence-based, digital health behavior change plans and guidance affordably and at scale.
Our approach places AI “frontier models” like Anthropic’s Claude and Open AI’s Chat GPT inside a much larger, multi-layered system of proprietary knowledge, clinical guardrails, structured domain modeling, longitudinal memory and lifecycle management.
You can think of it this way: The frontier model is the engine. Alignd is the vehicle, the road, the map, and (along with you) the driver.
With many AI-powered tools designed for consumers, a determined user could reproduce about 70% of the experience with some good prompts. This is not true with Alignd. In our technical architecture, five structural layers sit between the user and the raw model, each adding value the model cannot supply on its own.
Founding Team
Our founders bring experience across health technology, behavioral science, and clinical practice. They built alignd because they saw firsthand how families were struggling — and how much better the tools should be.
